Yankees and Cowboys Team Up in Hospitality Business
NEW YORK (WCBS 880) -- The New York Yankees and the Dallas Cowboys hope they've created something legendary.
The two sports teams, along with Goldman Sachs and CIC Partners, have teamed up to found Legends Hospitality Management, LLC.
Legends will have exclusive rights to concessions, catering, and merchandise in the new stadiums both teams are building.
Yankees chairman George Steinbrenner said in a press release, "This partnership brings together two of the finest sports franchises and creates a business that will take advantage of their tremendous insight and expertise. No one knows their fans better and has a greater interest in providing them a great game-day experience. With both the Yankees and the Cowboys moving into new stadiums next season, this is certainly the right time to rethink our approach. Beyond that base, we are confident that other facilities and teams will be interested in what Legends can offer. I look forward to building a business with Jerry."
Cowboys owner and GM Jerry Jones said in the same press release, "Fans are increasingly voicing their opinion that they want and deserve more from a stadium experience - they want a winning team, but they also want a venue that truly complements the game and elevates the experience. We couldn't agree more. Legends was founded on the principle that enhancing the stadium experience will result in a more satisfied fan base. Satisfied fans attend more games and show greater loyalty to their home team, which ultimately benefits franchises, players and their communities."
The company will be led by former Pizza Hut president Michael Rawlings and will be headquartered in Newark, NJ.
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